DDM or DLC: what are the differences? 🤔

DDM ou DLC : quelles différences ? 🤔

When we look at a food label, we often come across two types of dates: BBD ( Best Before Date ) and DLC ( Use By Date ). But what do they mean exactly? Can we still consume a product after one or the other? Here's everything you need to know to tell the difference... and avoid food waste!

➡️ What is a DDM?

Definition of DDM

The Minimum Durability Date (MDD), formerly called "best before date (BBD)" , indicates the date until which a product retains all its taste, nutritional and visual qualities.

It is generally formulated as follows: 🗓️ "Best before..."

Products concerned

It is found on non-perishable products, such as:

  • Pasta, rice, cereals

  • Biscuits, chocolates

  • Coffee, tea

  • Canned food

  • COOKNRUN products: 8 months for protein bars, 12 months for energy bars and freeze-dried meals 😉

Can a product be consumed after the best before date?

Yes! A product whose best before date has passed is not dangerous to health, provided that it has been stored in good conditions (dry, away from heat, etc.).

🟢 The right reflex: look, smell, taste. If everything looks normal, you can eat it safely.

➡️ What is a DLC?

Definition of DLC

The Best Before Date (BBD) is the date after which a food may present a health risk. It is used for highly perishable products.

It is generally indicated as follows: 🛑 "Use by..."

Products concerned

It is found on fresh products, such as:

  • Raw meat and fish

  • Freshly cooked meals

  • Fresh dairy products (yogurts, cream, fresh milk)

  • Industrial delicatessen meats

📍 Can a product be consumed after the best before date?

No. Once the best before date has passed, the product may be hazardous to health (risk of bacterial growth). It is therefore strongly recommended not to consume it.

✋ Recap: DDM vs DLC

Meaning Best Before Date Best Before Date
Formulation "Best before…" “Use by…”
Product type Dry, stable (pasta, coffee, bars, etc.) Fresh and highly perishable
Risk after expiration No health risk Health risk
Can we consume after? Yes, if appearance/smell/taste are normal No, never


Why distinguish between the two?

Understanding the difference between DDM and DLC allows:

  • To avoid unnecessary food waste

  • To consume safely

  • To save money

This concerns both consumers and brands, such as COOKNRUN, which offers long-life products (granolas, bars, freeze-dried meals ) with a clear and optimized best before date.

In conclusion

Best before or best before: two terms , two challenges. The first is a quality benchmark, the second a safety guarantee. By understanding these differences, we can act for our health... and for the planet 🌍

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